Gluten Free? Why Yes, we can accomodate you

From a nice write up on BostInno (thanks for the shout!):

BostInnoIs It Possible To Go Gluten-Free For Every Meal in Boston?

Lulu’s Sweet Shoppe in the North End has delectable treat options for those looking to avoid the grain found in most baked goodies. From flourless chocolate cakes and cookies to macaroons, Lulu’s has homemade options to curb even the a gluten-free sweet tooth. But if by chance you can splurge on this wheat, this bakery is surely the spot to do it. With flavors like chocolate turtle cheesecake and pistachio with port wine, they serve up originality with a side of sugar.

Rewind: Holiday Cookies Baked with Winter Lager!

Occasionally you can combine two things you like. In this case awesome beer form Boston’s Own Sam Adams Brewery and Lulu’s a recipe. Direct from their blog:

Baking cookies around the holidays is a Samuel Adams favorite among our brewers. And like all our favorite things, we take to it the only way we know how – by adding beer! While we know a thing or two about brewing, we tapped some real baking professionals for ideas on how to create this year’s batch of Samuel Adams Winter Lager cookies.We’re excited to collaborate with LuLu’s Sweet Shoppe of Boston and Colonel De Gourmet Herbs and Spices of Cincinnati – both proud participants in our Samuel Adams Brewing the American Dream program – to create our Winter Lager cookie recipe. While the recipe comes courtesy of Sandy Russo at LuLu’s Sweet Shoppe, Colonel De Gourmet Herbs and Spices provided the spices we needed to add the holiday flavor.Bake your own Winter Lager cookies (and send us some) by following the simple directions below!Samuel Adams® Winter Lager Cookie

Recipe by Sandy Russo of Lulu’s Sweet Shoppe


  • ½ cup Samuel Adams Winter Lager
  • 3 cups flour
  • 1 tsp baking soda
  • 1 Tbsp ginger
  • 1 Tbsp cinnamon
  • 1 tsp orange powder
  • 2 Tbsp orange zest
  • ½ tsp salt
  • 2 sticks butter, softened
  • 1 cup firmly packed dark brown sugar
  • ½ cup molasses
  • 1 egg

Winter Lager & Cookes #2Preheat oven to 350°. Beat butter and sugar for 3 minutes, add molasses, beat for 1 minute.  Add the egg & beer, beat 30 seconds.

Combine flour, salt, spices and baking soda.  On lowest speed of mixer, beat in half of the flour mixture.  Using a spoon, stir in remaining dry ingredients. Turn dough out onto a lightly floured surface and divide into 2-3 portions; press each into a round, flattened disk and wrap well. Refrigerate for 1 hour.

Roll dough to ¼” thickness and cut into perfect pint shapes. Transfer to parchment lined baking sheet & bake for 10-15 minutes, until edges are lightly browned.

Royal Icing (optional):

  • 3 egg whites
  • 1 lb. confectioners’ sugar
  • 1/2 tsp white vinegar
  • 1/2 tsp orange extract or pure vanilla extract

Place all ingredients in bowl and beat on medium high for 10 minutes. Icing will become thick and glossy. Spread over cookies immediately and enjoy!

– See more at:

Fodor’s Ranks Lulu’s in US Top 20!

FodorsIt’s nice to be loved. And by someone (or something) people listen to!

From the Fodor’s Review:

“For gourmet cupcakes with a unique twist, visit Lulu’s Sweet Shoppe in Boston’s North End neighborhood. Owner Sandy Russo started the shop in honor of her mother, an accomplished home baker who made her desserts from scratch. Cupcakes include pistachio with port wine, chocolate cherry bomb, and chocolate explosion.”

Second Location Open

BOSTON, MA, August 9, 2012 – Lulu’s Sweet Shoppe, Boston’s first gourmet cupcake shop, announced today it will open its second location in Boston’s bustling financial district on August 9th at 12:00 pm in order to closely cater to corporate clients.  The shop will be located at 85-93 Franklin Street.  Lulu’s Sweet Shoppe’s flagship location in Boston’s historic North End, has been celebrated by cupcake fans for their home baked, retro-cupcakes. Founder and owner, Sandy Russo, perfected her recipes after years of baking small batches the old-fashioned way – from scratch – and will now offer a convenient location downtown for downtown corporate and event catering.

“I’ve spent years measuring and mixing, frosting and baking and recreating childhood memories of baking with my mother, Rose, and perfecting my technique. I’m thrilled and proud to expand my dream of owning a bake shop, where everything is baked fresh daily for Bostonians,” says Russo.

For the morning breakfast rush, Lulu’s Sweet Shoppe will debut a Breakfast Cupcake. The Breakfast Cupcake is a savory bread pudding cupcake made with brioche and french bread that can be personalized to include sausage, bacon or vegetables and eggs. Just like with sweet, The Breakfast Cupcake will include gourmet ingredients such as sautéed leeks, wild mushrooms, roasted tomatoes and a selection of cheeses.

The “Lulu Cupcake,” Russo’s signature cupcake, redefines the iconic hostess cupcake using farm fresh eggs and butter, a Madagascar vanilla cream filling and a rich, dark chocolate cake. Lulu’s also offers a variety of indulgent flavors for every palate ranging from delicious chocolate flavors like Chocolate Turtle, Chocolate Peanut Butter and Chocolate Cherry Bomb, to fruity options, like Banana and Caramel, Blueberry Cheesecake and Strawberries and Cream, as well as twists on classic flavors, such as Chocolate Salted Caramel Smore, Pistachio with Port Wine and Lemon Curd. Lulu’s does not use any preservatives or additives and for those who cannot indulge in gluten, Russo also offers wheat-free cupcakes and cookies.

Lulu’s Sweet Shoppe cupcakes are sold $2.75 for a single treat, $16.00 for six and $29.50 for a dozen cupcakes. If you need a quick cupcake fix, Lulu’s also sells mini-cupcakes for $1.50 each or $16.50 for a dozen. All cupcakes can also be baked as 6 inch, 10 inch or half sheet cakes for any occasion. The financial district location will also feature a rotating cupcake of the week. To learn more about Lulu’s Sweet Shoppe, visit or like Lulu’s on

Russo credits her initial success and expansion from her involvement with the Samuel Adams Brewing the American Dream® Program. To help make her retro-cupcakes and other delicious baked goods, Russo received a small business loan from Brewing the American Dream to put towards a chocolate tempering machine, to speed up her cake production. Samuel Adams and its loan partner, Accion, also provide mentoring and coaching for Russo while her business continues to grow. In addition to funding, Brewing the American Dream also provides the essential ingredients for small business owners to become financially independent through speed coaching and mentoring. To find out more or to apply, visit

It Begins!

My mother, Rose, was known throughout our neighborhood for her delicious desserts – her cakes, puddings and pies, and for her cupcakes, too. She made everything the old-fashioned way – from scratch – not from ready-made mixes in a box.

Many of my fondest memories and much of the fun came from the measuring, sifting and mixing and the peeling, cutting and combining – and, of course, most of all from the tasting!

Rose instilled in my three sisters (Roberta, Joanie and Anne) and me her love for baking and cooking. And to this day, we still share our cooking tips and recipes with one another.

After completing culinary school, I worked in a number of hotels and restaurants and later served as an executive chef for several years. Lulu’s Sweet Shoppe stems from my long, abiding desire to return to my roots, to recapture the passion, the art, and the purity of ingredients and deliciousness of authentic homemade baking done the old-fashioned way.

Although my mother, Rose, has recently passed away, her presence and influence are deeply felt and still very much alive and cooking at Lulu’s Sweet Shoppe.

– Sandy Russo, Founder & Owner